Apple Computer now known as Apple, Inc.
Pepsi-Cola[ edit ] Sculley joined the Pepsi-Cola division of PepsiCo in as a trainee, where he participated in a six-month training program at a bottling plant in Pittsburgh.
As a result of the research, Pepsi decided to launch new, larger, and more varied packages of their soft drinks, : To make the food division profitable, Sculley fired all the people from it Frito-Lay [ clarify ] and improved product quality, as well as improving accounts and establishing financial controls.
The Pepsi Challenge included a series of television advertisements that first aired in the early s, featuring lifelong Coca-Cola drinkers participating in blind taste tests.
At the time the Pepsi Challenge was started, Sculley was senior vice-president of United States sales and marketing operations at Pepsi. Although commonly called the CEO of Pepsi, this was never the case.
Steve Jobs successfully sealed the deal after he made his legendary pitch to Sculley: Or do you want to come with me and change the world? Sculley, with his solid business background and considerable recent success, would give Apple an image of greater reliability and stability. From the time they first met in untilJobs and Sculley had what both acknowledged as an amazing partnership.
Sculley used his marketing experience to help keep the aging Apple II generating much-needed cash and helped Jobs launch the Mac with the most admired consumer marketing campaign of its time.
Once Jobs took over the Macintosh project from Apple co-founder Steve Wozniak and early Apple employee Jef Raskinhe became the product czar and made all the product decisions. At this point, a power struggle between Jobs and Sculley was becoming obvious. The same year, Apple introduced System 7a major upgrade to the operating system, which added color to the interface and introduced new networking capabilities.
The success of the PowerBook and other products brought increasing revenue. For some time, it appeared that Apple could do no wrong, introducing fresh new products and generating increasing profits in the process.
The magazine MacAddict named the period between and as the "first golden age" of the Macintosh. Under pressure, Sculley agreed, a decision which later affected the Apple v. Some of his ideas for the Knowledge Navigator were eventually fulfilled by the Internet and the World Wide Web during the s and others by Apple itself with the introduction of Siri.
In the early s, Sculley led Apple to port its operating system to run on a new microprocessor, the PowerPC. Sculley later acknowledged such an act was his greatest mistake, indicating that he should instead have targeted the dominant Intel architecture. Spindler was ousted three years later.
He helped launch and advised Hotwire. Sculley hosted a fundraiser for Campbell at his ranch in Woodside. Sculley had become acquainted with Hillary Clintonserving with her on a national education council.
When Bill Clinton ran for president, Sculley supported him. Sculley later left the company, but remained an investor. Two years later, he partnered with Dennis M. Lynch to launch Signature21, providing marketing services to small to medium-sized businesses.
InSculley and Lynch transitioned the company into a learning program for rising entrepreneurs. Months later, Lynch left the company, while Sculley continued to consult and work with small businesses, including InPhonic, whose board of directors he later joined.
InPhonic is an online retailer of cell phones and wireless plans. Sculley served as the vice chairman of the InPhonic board of directors. InPhonic filed for Chapter 11 in A year later he helped in the founding of Verified Person Inc.About Small Business Trends Founded in , Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.
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